Search Engine Reputation Management (SERM)
What Does Your Online Reputation
Say About You?
You can deliver exceptional quality and customer
satisfaction, but one vicious competitor, disgruntled
employee or anyone who feels there is a personal
incentive for them to blacken your reputation, can
initiate detrimental web information to challenge your
continuing success.
Communicating your value is challenging; it
takes a lot of hours and skill to develop and protect
your online reputation and character, which is extremely
important to your ongoing success. Companies with
extensive work loads don’t need to spend time struggling
with waning business due to hostile complaints meant to
adversely impact their business.
As a result of the increasing popularity of
search engines, Search Engine Reputation Management
tactics have become more valuable than ever. Grumblers
and grousers, unjustified complaints or embarrassing
information can lead to your website being dropped to the
bottom of the search.
These “complaint sites”
recruit blogging and posting of derogatory
statements. Their aim is to defame the company’s reputation
as a whole. They make it easy to simply fill out a form and
click “submit”.
These are then automatically submitted to at least five
internet search engines. When a customer does a Google
search for your product or your company name, the adverse
post on the Rip Off Report will jump to the front page of
Google.
Common Problem Sites:
Our Search Engine Reputation Management strategy
is very simple: Displace - push down - the negative
listings with favorable ones and ones that you can
control or influence. With hundreds of analysts and
coverage areas, we are the only company that creates
forward-thinking research specifically for your role in
the organization.
Search Engine Reputation Management (SERM) is a
process employed by companies to proactively shield their
brands from damaging content brought to light through
search engine queries. Some use these same tactics
reactively, in attempts to minimize damage inflicted by
inflammatory (or “flame”) blogs, forums and other
websites. Very few companies have strategies related to
managing their “online reputation” even if they have an
active
public relations team. Having a dedicated team that can monitor
and manage this high speed flow of information is
critical to maintaining the integrity of your personal
reputation, company or brand.
Reputation Smart understands the importance of
managing your online brand. We have a great deal of
experience in Search Engine Optimization (SEO)
-- the process of improving the volume and
quality of traffic to a web site from search engines via
“natural” (“organic” or “algorithmic”) search results --
and have expended our offerings to include services
related to protecting your business image from
unfavorable publicity and malicious attacks by
ex-employees, unhappy customers and dirty competitors. We
also work with individuals who have had their names
tarnished, including
celebrities,
professional
athletes,
politicians,
and
executives.
When current or potential customers, employees,
business partners, investors or other people search your
company name, it would give cause for concern if they
find negative publicity. This would lead them to form a
negative opinion of your company and would stop potential
clients from buying your products or engaging your
services. No matter what the size of your company it is
critical to institute an ongoing effort to protect it.
Don’t let your years of good business be wiped out by a
negative posting on the first page of Google or
Yahoo!
If you need help removing negative or
unfavorable publicity that has already been indexed in
the search engines, or if you'd like to take preemptive
steps to prevent this from happening to you please
contact us today!
Our Reputation Smart team services are specifically designed to
displace the negative articles from the top of the search
results, burying them so deep that they will no longer be
found.
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