Search Engine Reputation Management (SERM)

What Does Your Online Reputation
Say About You?

You can deliver exceptional quality and customer satisfaction, but one vicious competitor, disgruntled employee or anyone who feels there is a personal incentive for them to blacken your reputation, can initiate detrimental web information to challenge your continuing success.

Communicating your value is challenging; it takes a lot of hours and skill to develop and protect your online reputation and character, which is extremely important to your ongoing success. Companies with extensive work loads don’t need to spend time struggling with waning business due to hostile complaints meant to adversely impact their business.

As a result of the increasing popularity of search engines, Search Engine Reputation Management tactics have become more valuable than ever. Grumblers and grousers, unjustified complaints or embarrassing information can lead to your website being dropped to the bottom of the search.

 These “complaint sites” recruit blogging and posting of derogatory statements. Their aim is to defame the company’s reputation as a whole. They make it easy to simply fill out a form and click “submit”.  These are then automatically submitted to at least five internet search engines. When a customer does a Google search for your product or your company name, the adverse post on the Rip Off Report will jump to the front page of Google.

Common Problem Sites:

• RipOffReport.com
• Complaints.com
• ConsumerAffairs.com
• TheSqueakyWheel.com
• ConsumerwWebWatch.org
• My3Cents.com

Our Search Engine Reputation Management strategy is very simple: Displace - push down - the negative listings with favorable ones and ones that you can control or influence. With hundreds of analysts and coverage areas, we are the only company that creates forward-thinking research specifically for your role in the organization.

Search Engine Reputation Management (SERM) is a process employed by companies to proactively shield their brands from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) blogs, forums and other websites. Very few companies have strategies related to managing their “online reputation” even if they have an active public relations team. Having a dedicated team that can monitor and manage this high speed flow of information is critical to maintaining the integrity of your personal reputation, company or brand.

Reputation Smart understands the importance of managing your online brand. We have a great deal of experience in Search Engine Optimization (SEO) -- the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results -- and have expended our offerings to include services related to protecting your business image from unfavorable publicity and malicious attacks by ex-employees, unhappy customers and dirty competitors. We also work with individuals who have had their names tarnished, including celebrities, professional athletes, politicians, and executives.

When current or potential customers, employees, business partners, investors or other people search your company name, it would give cause for concern if they find negative publicity. This would lead them to form a negative opinion of your company and would stop potential clients from buying your products or engaging your services. No matter what the size of your company it is critical to institute an ongoing effort to protect it. Don’t let your years of good business be wiped out by a negative posting on the first page of Google or Yahoo!

If you need help removing negative or unfavorable publicity that has already been indexed in the search engines, or if you'd like to take preemptive steps to prevent this from happening to you please contact us today!

Our Reputation Smart team services are specifically designed to displace the negative articles from the top of the search results, burying them so deep that they will no longer be found.